"I always like to preserve my freedom. I’ve never really been attached to any place, that’s probably why I kept moving. I like to evolve."
Says the man who has gone from designing with an anti-capitalist perspective for a fallen fashion house to creatively directing a brand that nails aesthetic attire in the corporate workplace.
For Olivier Theyskens, the path to pursuing his true passion- fashion design- has been one marked by strife and confusion. His battle with fashion as a business, versus fashion as an art particularly became a predominant pattern throughout his career. Forbes' Blue Carreon recently interviewed Olivier Theyskens and here are a few lessons we dissected from the designer, who appears to have found his happy place at Theory.
When Theyskens was tapped as Creative Director of the House of Rochas in 2002, he was met with critical acclaim and simultaneously backed by top celebrities. However, his refusal to advertise and use of exorbitantly expensive materials played a role in the eventual demise of Rochas.
“When other boys dreamt of going to the moon or becoming doctors, I wanted to be a designer."
However, despite the frustration he encountered, Theyskens' vision, passion and talent for fashion design created other opportunities.
In 2006, Theyskens went to Nina Ricci, which was where he claims to have learned that fashion needed to be more affordable.
"When I started at Ricci, I did street wear for very cool, young girls but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it."
In 2010, Olivier Theyskens created a capsule collection with Andrew Rosen's Theory. Shortly ater the collection's debut, he was hired as the brand's artistic director, and given his very own line called Theyskens' Theory. He asserts in his interview that while he serves as the creative arm of Theory, Rosen serves as the business arm of the brand.
"If you are a girl dressing up in the morning thinking about the whole world having a point of view on what you are wearing, it takes the pleasure out of getting dressed.”
His point? Be yourself.