Sunday, April 20, 2014
Inquirer Daily News

Nicki Minaj to launch her first fragrance

On Tuesday, Minaj signed an exclusive prestige fragrance licensing agreement with Give Back Brands, LLC., the same group that launched Bieber fever's ridiculously successful "Someday" fragrance.

Nicki Minaj to launch her first fragrance

"I designed this scent and bottle with my Barbz in mind, life-sized Barbie Nicki Minaj said on her latest project. In hot pursuit of her fellow chart-topping peers Justin Bieber, Taylor Swift and Beyonce, Miss Minaj announced plans for her very own fragrance.

On Tuesday, the "Pink Friday" album artist signed an exclusive prestige fragrance licensing agreement with Give Back Brands, LLC., the same group that launched Bieber fever's ridiculously successful "Someday" fragrance. J.B.'s perfume topped all fragrance launches in 2011 and is furthermore, the most-successful celebrity scent to-date. Give Back Brands' Co-Founder Robert Hollander says, "We anticipate her [Minaj's] signature fragrance will generate tremendous appeal and excitement amongst consumer and retailers."

Minaj calls the venture, "another extension of my creative expression." After all, she's clearly steering her interests towards the beauty industry and certainly has the boom da boom boom fan base to promote her products in an interesting number of ways. Nicki will be involved through the process of developing her scent- from packaging to advertising.

Our conjecture: Pink packaging with a sweet but slightly-tangy aroma. The scent will debut in Fall 2012. Meanwhile, click through pics of Nicki in Philly a few weeks ago.

Now, if only we could get her to return to Twitter.

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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