Friday, July 11, 2014
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Mulberry's fall 2012 campaign a tribute to Sendak?

Is Mulberry's fall ad campaign a tribute to the late Maurice Sendak?

Mulberry's fall 2012 campaign a tribute to Sendak?

Mulberry
Mulberry

Is Mulberry's fall ad campaign a tribute to the late Maurice Sendak?

WWD calls the fantasy-themed campaign "a cross between the Muppets and 'Grimm’s Fairy Tales.' " However, we see the ads as an ode to "Where the Wild Things Are" author Sendak, who passed away this spring.

The campaign, which stars Lindsey Wixson and two tall furry beasts, was shot by Tim Walker in England's Blackheath Forest. “Ever since I was a little boy, I hoped to see a monster in the woods. Now, we all get to,” he says. Art director Ronnie Cooke Newhouse added, "The campaign is an interpretation of dreams and fears."

Expect to see a resurgence of fantasy-themed campaigns and editorial spreads this fall, with the release and popularity of dark movies and shows like Once Upon A Time and Snow White and the Huntsman.

As for the ads? We can't get enough. They're beautiful and capture a whimsical, fear-filled imagery that makes high fashion, well, haute.

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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