Muhammad Ali, latest face of Louis Vuitton

Retired, professional boxer Muhammad Ali, 70, is the new face of the luxury leather goods company Louis Vuitton.

Pictured with Ali in the ad is his three-year-old grandson Curtis Muhammad Conway Jr., per the legendary boxer's request. The ad campaign is set to run in 60 countries around the world starting June 14. Celebrities who have previously endorsed the brand include Angelina Jolie, Uma Thurman, Madonna and Sean Connery.