Thursday, September 18, 2014
Inquirer Daily News

Missoni for Target releases first image

An image of the Missoni for Target ad campaign was officially released on Wednesday.

Missoni for Target releases first image

An image of the Missoni for Target ad campaign was officially released on Wednesday.

The ad features 28-year-old Margherita Missoni, dressed in Missoni's vibrant, classic zigzag prints, strolling along an urban setting. Margherita, heiress to the Italian fashion house, is also widely recognized as the face of the brand.

In May, Vogue.com reported that Missoni for Target is the latest designer collaboration for the Minneapolis-based company. The collection includes not only clothes, but also bed sheets, luggage, and even table settings. Items will range from $7.99 to $199.99, which is a steal considering that a Missoni scarf costs $1,095 and coveted crochet-knit dresses from the Milanese brand cost up to $2,885.

Last summer, it was reported that Angela Missoni, the current creative director of the brand, is considering stepping down from the role to have Margherita fill her shoes.

The 400-piece collection will be released September 13 in Target stores nationwide.

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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