Thursday, April 17, 2014
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MTV announces return of 'House of Style'

On Tuesday, the network announced the return of "House of Style," its iconic show, which covered the fashion industry's multifaceted, complex angles from 1989-2002.

MTV announces return of 'House of Style'

Rebecca Romijn-Stamos, second from left, is surrounded by model/contestants as she host the MTV House of Style Fashionably Loud Miami show Wednesday, Dec. 2, 1998 in Miami. The show featured clothing lines from Jean-Paul Gaultier, Tristan Webber and Julien MacDonald. (AP Photo/Tony Gutierrez)
Rebecca Romijn-Stamos, second from left, is surrounded by model/contestants as she host the MTV House of Style Fashionably Loud Miami show Wednesday, Dec. 2, 1998 in Miami. The show featured clothing lines from Jean-Paul Gaultier, Tristan Webber and Julien MacDonald. (AP Photo/Tony Gutierrez)

We've been nostalgic for the '90s lately, and MTV must have felt the same way.

On Tuesday, the network announced the return of its iconic show House of Style, which covered the fashion industry in 72 episodes over the span of 12 seasons from 1989-2002.

The legendary series is set to make its monumental return October 9, completely re-branded, revamped and ready to influence a new generation of taste-makers. In the meantime, MTV's vice president of digital production Sophia Rai tells Entertainment Weekly that what is presumably the network's talent division is in the process of reviewing a "short-list" of candidates for the coveted position of show host. Considering previous faces of House Style have included Cindy Crawford, Rebecca Romijin and Molly Sims, MTV is still deliberating over which generational voice would be best-suited for the role. The host will officially be announced at the Video Music Awards on September 6.

She/he along with show producers will face an unprecedented amount of pressure in today's competitive and harsh reality TV climate. The very concept of "reality" has shifted since the '90s, with the rise of Bravo TV's Housewives, NBC's Bachelors and Bachelorettes, as well as MTV's very own Jersey Shore cast. The network is still in the process of pinpointing what key factors made the original series successful, and attempting to locate expansion opportunities for the brand across all platforms in today's digital landscape.

Which former 'House of Style' host was your favorite?
Cindy Crawford
Rebecca Romijn
Molly Sims
Other

To remind you of what "House of Style" was all about, MTV has opened its vault of essential series moments in its digital archive aptly named, "House of Style Collection." The footage the production team has extrapolated is telling of distinct '90s fashion/pop culture trends, like the clip below of the Spice Girls shopping with Pat Smear. And super Naomi Campbell laying on the zit cream in her private quarters, which Rai confesses to Fashionista as one of her favorite House of Style moments.

Here's more! Vote for your favorite former show host in our poll, and share your thoughts on the show's return.

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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