It's more like a fashion weekend for London. However, this is big news for menswear advocates, designers and retailers.
On Sunday evening, the British Fashion Council announced via press release that London Collections: Men would take place for the first time ever, from June 15-17. The showcase stems from Menswear Day, which has taken place at past London Fashion Weeks.
The initiative, backed by major fashion voices, is spearheaded by GQ Editor Dylan Jones. Committee members include Tom Ford, Christopher Bailey, Style.com's Tim Blanks, Mr Porter's Jeremy Langmead, and David Furnish.
It will include menswear shows, presentations, and an ambiguous "cultural program" that we're not quite sure what that entails, yet. However, the entire showcase has a mission to place an emphasis on the "creative and commercial importance of Britain’s brands and emerging talent."
As we've mentioned previously, British designers received worldwide attention in 2011. Not only was this the result of designers' merited hard work, but the spotlight remained on select designers like Sarah Burton for Alexander McQueen with Kate Middleton's preferences peaking public interest.
According to Harold Tillman, Chairman of the British Fashion Council,
"London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural program creating a festival for Menswear in what will be a truly exciting year for the UK."
Especially with the Queen's Diamond Jubilee. Stella McCartney's special LFW presentation. Kanye West shuffling back and forth across the pond for the sake of fashion. The Olympics. And now, this! 2012 is an exciting year to visit and experience London.