Lady Gaga will cover the September issue of Vogue

For the second time ever, Vogue is going with Lady Gaga as its cover girl, this time for its big, bad annual September issue.

In what's considered to be a very strategic and smart move from editors and executives at Conde Nast, Gaga's cover has already been shot by Mert Alas and Marcus Piggott, reports WWD. The worldwide pop sensation's March 2011 Vogue cover was the second best-selling issue of the year.

Lady Gaga's Vogue cover in 2011. (AP Photo / Mario Testino, Vogue)

The cover will debut in conjunction with the launch of Gaga's first fragrance from Coty, Inc., two years after she signed the license in 2010. The scent is rumored to be named Monster, and according to reports, Gaga asked it smell like "blood and semen."

One can hope she's found a thesaurus to replace "blood" and "semen" with words that could help generate more sales? Who knows, she is Gaga. Girl can get away with practically anything.