Monday, July 6, 2015

LVMH names new creative directors at Kenzo

"After eight positive years, Kenzo and Antonio Marras have decided to end their collaboration," LVMH announced in a statement released Tuesday.

LVMH names new creative directors at Kenzo

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"After eight positive years, Kenzo and Antonio Marras have decided to end their collaboration," LVMH announced in a statement released Tuesday.

Who will fill the former Sardinian creative director's shoes? Antonio Marras has been replaced by Opening Ceremony founders Carol Lim and Humberto Leon. The New York-based pair founded Opening Ceremony, a multi-brand chain that carries labels like Jean Paul Gaultier and Jeremy Scott, in 2002. Chairman of LVMH's fashion division Pierre-Yves Roussel said that he hopes that the two will "bring their fresh creative talent and innovative approach to Kenzo to rejuvenate this iconic brand. Leon and Lim are set to begin this month.

According to Reuters, the replacement of Marras comes six months after Eric Marachelle was appointed the new head of the brand. Marachelle was hired to revitalize the brand and it's lax sales. LVMH bought Kenzo from founding designer Kenzo Takada in 1993.

LVMH Moet Hennessy Louis Vuitton is a Paris-based luxury company with high fashion brands, as well as jewelry and spirits divisions.

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