Friday, July 3, 2015

Attention: Jason Wu is now designing for the masses

On Monday, Target and Wu announced that the next big designer collaboration for the mega-retailer was in fact, Jason Wu for Target.

Attention: Jason Wu is now designing for the masses


He was the "chosen one" who dressed Michelle Obama for the Inaugural Ball in 2009.

When the First Lady stepped out in Jason Wu's silk, one-shoulder gown with crystals and floral detailing, the Taiwanese-American designer instantly became an international sensation: The darling go-to designer of dignitaries and socialites, the man who not only dressed the ultimate American woman, but who was also living the American dream, himself.

First lady Michelle Obama stands with the gown that she wore to the 2009 inaugural ball as she donates it to the Smithsonian's National Museum of American History in Washington, Tuesday, March 9, 2010. The one-shouldered, white chiffon gown, designed by Jason Wu, left, is becoming part of the Smithsonian's First Ladies Collection. The print dress she is wearing at left is by designer Prabal Gurung. (AP Photo/J. Scott Applewhite)

On Monday, Target and Wu announced that the next big designer collaboration for the mega-retailer was in fact, Jason Wu for Target. Well, get your credit cards ready, ladies, because this collection will fly off the shelves faster than Missoni for Target. Guaranteed. Although the line will not be as comprehensive as Missoni for Target, it will feature, "Womenswear and handbags, all for a great price," Wu said in his promo video.

"The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before," Wu explained to Women's Wear Daily.

The limited edition collection will be available at Target locations nationwide and online on February 5, 2012, nine days before Valentine's Day. And what better designer shift dress to wear to a romantic dinner than a piece created by Jason Wu?

Wu, who started his career crafting couture creations for dolls, quickly transitioned to creating designs for living Barbies like model/actress Amber Valetta and entrepreneur Ivanka Trump. His use of luxurious cloths and precise attention to detail allows his design-wearers to feel like walking dolls. If you're unfamiliar with his designs, view his latest collection from New York Fashion Week, Jason Wu Sp/Su '12, here.

AP Photo
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