Sunday, September 21, 2014
Inquirer Daily News

Intermix is coming to 17th and Walnut

Intermix will open at 1718 Walnut Street this fall, and we know what labels it's carrying.

Intermix is coming to 17th and Walnut

The shopping scene along Walnut Street in Center City. (DAVID M WARREN / Staff Photographer)
The shopping scene along Walnut Street in Center City. (DAVID M WARREN / Staff Photographer)

One fashion boutique leaves Walnut Street, another fills its place.

Intermix will open along Rittenhouse Row this fall, taking over Knit Wit's previous location at 1718 Walnut Street. Knit Wit moved to 1729 Chestnut Street earlier this summer.

"This is great news for local fashionistas," says Executive Director of Rittenhouse Row Corie Moskow. "I personally have been wishing for Intermix to come to my district for more than a decade," she said to me Thursday evening, adding that with each trip she took to New York, she would "wish and wonder" how to get the retailer to Philly.

Naturally, Moskow thought the multi-brand retailer would be the perfect addition to the shopping district she oversees: Rittenhouse Row is currently home to a number of high-end, independent local boutiques like Joan Shepp, Boyds and Arcadia.

We're told the 2,500-square-foot boutique will have an "industrial, luxe" aesthetic, beginning with its stainless steel storefront. The interior design of the boutique includes gray metal ceiling trusses, a gray-stained oak floor and gray leather tablestops.

But wait, there's more! We know some of the designer labels that will be available to Philly's fashionable set come fall. They include rag & bone, Helmut Lang, ALC, Diane von Furstenberg, J Brand, Equipment, Herve Leger, Alexis Bittar, Sergio Rossi and Mulberry. Intermix CEO and co-founder Khajak Keledjian says, "Our specific fashion perspective and unique offerings from designer labels and emerging talent ensure we’ll be a dynamic destination within this iconic, historic neighborhood." The multi-brand retailer offers a range of designer items, but unlike other department stores, it encourages its customers to take a different approach to their wardrobes by offering unique, one-of-a-kind designer pieces. Fans of Intermix include Theodora and Alexandra Richards, Lauren Conrad, and Kim Kardashian.

We'll have more details on the exact opening date and more.

Esther Lee Philly.com
About this blog
Reach Esther at elee@philly.com.

Esther Lee Philly.com
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