Sunday, February 7, 2016

H&M makes Super Bowl debut with new Beckham bodywear collection ad

H&M announced on Tuesday morning that it will debut its new David Beckham Bodywear collection during the Super Bowl. The 30-second-ad will appear in the 2nd quarter of the game.

H&M makes Super Bowl debut with new Beckham bodywear collection ad

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Photo courtesy of H&M
Photo courtesy of H&M

H&M announced on Tuesday morning that it will debut its new David Beckham Bodywear collection  through a 30-second-ad that will appear in the 2nd quarter of the Super Bowl.

"We see this as a unique opportunity to reach millions of fans and H&M customers," said Steve Lubomski, Director of H&M's North American Marketing division, in a statement. He also refered to the Super Bowl as, "the biggest stage in the world to unveil our ad campaign."

This is the first time H&M has ever run an ad during the Super Bowl, but you know what they say in the wonderful world of advertising- if the target demographic fits!

Beckham's nine-piece bodywear line ranges from $12.95 for briefs to $14.95 for trunks. It drops on February 2 in 1,800 H&M locations, worldwide.

Super duper.

Philly.com
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Reach Esther at elee@philly.com.

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