H&M announced on Tuesday morning that it will debut its new David Beckham Bodywear collection through a 30-second-ad that will appear in the 2nd quarter of the Super Bowl.
"We see this as a unique opportunity to reach millions of fans and H&M customers," said Steve Lubomski, Director of H&M's North American Marketing division, in a statement. He also refered to the Super Bowl as, "the biggest stage in the world to unveil our ad campaign."
This is the first time H&M has ever run an ad during the Super Bowl, but you know what they say in the wonderful world of advertising- if the target demographic fits!
Beckham's nine-piece bodywear line ranges from $12.95 for briefs to $14.95 for trunks. It drops on February 2 in 1,800 H&M locations, worldwide.