Gucci Premiere short film drops

Hollywood golden child Blake Lively nails the role of "Gucci Girl" in her first short film as the face of Premiere.

The ad campaign footage was directed by Drive director Nicolas Winding Refn and shot in a glorious home with sky high glass windows overlooking the city. It might actually look familiar to some, because the stunning home known as the "Sheats/Goldstein residence" has been featured in films like The Big Lebowski, Bandits and Charlie's Angels: Full Throttle.

Lively sang Gucci's praises earlier this summer, leading many to speculate if a rift with Chanel had occured. She told WWD, "It is a brand I have always looked up to because to me it represents strength."