Tuesday, July 22, 2014
Inquirer Daily News

Gisele tops supers in worth (again)

Although those "positive energy" prayers didn't quite work out for her hubby Tom Brady on Sunday, Gisele Bundchen has another reason to celebrate. Once again, the Brazilian super secured the No. 1 spot on another "world's richest models" list.

Gisele tops supers in worth (again)

<b>Click above for more photos of Gisele.</b> <br />In this photo, Patriots QB Tom Brady and his wife leave after the Pats lost to the Giants in Super Bowl XLVI  on Sunday, Feb. 5, 2012. This was taken after Gisele expressed anger towards Brady´s receivers. A team spokesman shook his head "no" when asked if the team had any comment on Monday. (AP Photo/Mark Humphrey)
Click above for more photos of Gisele. In this photo, Patriots QB Tom Brady and his wife leave after the Pats lost to the Giants in Super Bowl XLVI on Sunday, Feb. 5, 2012. This was taken after Gisele expressed anger towards Brady's receivers. A team spokesman shook his head "no" when asked if the team had any comment on Monday. (AP Photo/Mark Humphrey) Mark Humphrey

Although those "positive energy" prayers didn't quite work out for Tom Brady on Sunday, F-bomb dropping Gisele Bündchen should be thrilled with this news.

Once again, the Brazilian super secured the No. 1 spot on a "world's richest models" list. Last year, she topped Forbes' World's Top-Earning Models list for the seventh year in a row. On Monday, she beat Kate Moss, Heidi Klum and Tyra Banks to secure the top spot on the Daily Mail's list.

However, unlike other models, much of Gisele's fortune- estimated at £96m ($151.8m USD)- comes from opportunities beyond endorsement deals.

Her current worth begins with branding and is supplemented by a very popular flip flop line, land holdings throughout her homeland (which includes a hotel), a joint-venture lingerie company with Brazil's version of Victoria's Secret, and her very own skincare line.

An advocate of eco-friendly products, the UNEP Goodwill Ambassador developed Sejaa Pure Skincare in 2010, and fortuitously, her Ipanema sandal line also sold over 250 million pairs that same year.

All this, in addition to her already-lucrative and in-demand modeling career, brings her net worth to $151 million, and it's rising.

According to a Forbes report released last year, Bündchen is the first super who's on track to becoming a billionaire. After all, good branding with a dash of Brady, and a whole lot of beauty can do wonders for a model's career.

View photos of Gisele here.

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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