Perception is everything. And if you haven't heard the latest controversy shrouding a sports apparel company, allow us to enlighten you.
Nike, the official outfitter of the 2012 London Olympics, apparently overstepped a contentious gender boundary by distributing the following product: A basic black or gray t-shirt with the phrase "Gold Digging" marked across the front of the tee in bright gold coloring. There are several points that make the shirt offensive, one being that it's only available in women's sizes, which from a marketing and selling standpoint makes sense because if we were to honestly question this product, what dude would walk around in this t-shirt, let alone a self-respecting woman?
Evidently, the phrase "gold digger" and its implications bring multiple stereotypes to mind, namely scantily-clad women walking around some bar, honing in on invisible, dollar signs hovering above the heads of potential "sugar daddies." The term oftentimes involves a backhanded, premeditated method of gaining a goal, or in most cases- a potential mate. Nothing about the phrase attributes the grueling hard work of female Olympic athletes, or female athletes in general.
Some consumers have expressed their disapproval of the product, which is available for $24.99 at Nordstrom and Footlocker. One user found the shirt's message so repulsive that he/she left the following comment under the product description on Nordstrom's site: