Denim Habit joins the Row at Revel

A rainbow of skinny jeans, shorts are selling well at Denim Habit in the Promenade, Marlton. These J Brand midrise jeans are $187. MICHAEL S. WIRTZ / Staff Photographer

The Row at Revel is welcoming Denim Habit.

Although the resort's retail offerings aren't completely set until this summer, the resort will welcome Denim Habit as a shopping stop for Beyonce concert-goers, casino guests and visitors this Memorial Day weekend. The store opening at Revel will mark Denim Habit's sixth location.

Locals to the region are largely familiar with Denim Habit, given its location at Suburban Square in Ardmore. The retailer is also located in Marlton, New Jersey and has three stores in Manhattan- its flagship in the Meatpacking District, one in Murray Hill and the other on the Upper East Side.

Denim Habit is a specialty retailer that carries a number of contemporary fashion labels. I like to stop in there for my designer denim since they carry a range of brands, including Adriano Goldschmied, Citizens of Humanity, DL1961, Hudson, J Brand, Joe’s, Rich & Skinny, and Elizabeth and James.

The Revel-based Denim Habit aims to appeal to the beachfront crowd that will infiltrate the new, luxury destination starting this weekend. The store's styles and fashions will encompass a number of new categories for men and women.

According to the release, Denim Habit at Revel will carry men's, swimwear and fragrance, unlike its sister stores. Men's brands include Robert Graham, Theory, Vince and Zachary Prell. The store will also carry swimwear brands like L Space and Robin Piccone. Kai Fragrance will be the first beauty line carried in the store. We're told there will also be an expanded collection of jewelry, sunglasses, and bags.

Wayne Shulick, CEO of Denim Habit says, "From the restaurant partners to the retail brands we will be next to, to the incredible lifestyle experience they are curating, we just had to be a part of it."