Bon Jovi fronts fragrance campaign

The successes behind Bieber fever's perfume could be the driving force behind the surge in celebrity fragrance partners.

Now, Jon Bon Jovi joins the mix of stars-who-smell-good as the face of Avon's Unplugged.

The 50-year-old artist is set to appear in ads for both male and female fragrances. Both parties said it was a mutual admiration for their involvement in philanthropies that made partnership a reality.

The bottles will hit beauty counters this November.