Blake Lively is the new face of Gucci

The stylish star of Oliver Stone's dark, upcoming, drug-trafficking thriller has been tapped as the face of Gucci's newest fragrance Gucci Première.

The Italian fashion house's creative director Frida Giannini says, "Blake's unique style and charisma brings that allure to life in a very contemporary way." Giannini cites old Hollywood glamour and its leading ladies as her inspiration for Première.

The campaign was shot by Mert Alas and Marcus Piggott. She joins the likes of James Franco, Chris Evans and Evan Rachel Wood for her very first fragrance campaign.