Tuesday, July 7, 2015

'Mad Men' collection lands... on a plane

Passengers aboard Flight 407 from New York to Los Angeles received a mad surprise 35,000 feet up in the air, en route to LAX Wednesday morning.

'Mad Men' collection lands... on a plane

0 comments
Travel Deals

Passengers aboard Flight 407 from New York to Los Angeles received a mad surprise 35,000 feet up in the air, en route to LAX Wednesday morning.

A collaborative effort between Banana Republic and Virgin America resulted in the successful landing of the second Mad Men collection, complete with the following: Runway models strutting their way down the aisles in four distinct looks, sweet gift bags awaiting each passenger, a Mad Men-inspired in-flight menu curated by Gilt Taste and Bloody Marys for all.


Photo courtesy of Banana Republic, Twitter

The publicity stunt was potentially inspired by Chanel's recent spring 2012 haute couture show in Paris, where Karl Lagerfeld fashioned the Grand Palais into a jumbo jet setting. However, the intriguing aspect of it was the companies' use of social media.

With wifi-enabled planes provided by Virgin, guests and a handful of select bloggers were able to  live-tweet the show and share it with grounded followers who were equally impressed by the experience. The effort was one that even Don Draper himself would have appreciated.


Photo courtesy of Banana Republic, Twitter

Meanwhile, the second collection arrives in stores tomorrow. We'll have more details (with photos and pricing) on that shortly.

Philly.com
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Reach Esther at elee@philly.com.

Esther Lee Philly.com
Latest Videos:
Also on Philly.com
letter icon Newsletter