Thursday, July 30, 2015

Adele's mascara of choice launches stateside Thursday

Eyeko hits the US tomorrow at select Sephora locations, including King of Prussia.

Adele's mascara of choice launches stateside Thursday

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Do you remember this video?

Contrary to popular belief, bright-eyed Adele coated her lucious lashes with a mascara she personally favors, rather than taking the faux lash route when filming Someone Like You. For months, the product was only available in the UK. Lucky for you, Eyeko hits the U.S. Thursday (today) at select Sephora locations, says ELLE.

Eyeko is the product of cosmetic couple Max and Nina Leykind, formerly of Hard Candy. And yes, they created that Hard Candy line- you know, the one with the shiny polishes and lip glosses that you and your girlfriends would ogle at when shopping in Bloomingdale's in the 1990s.

A decade later, they successfully launched a mascara line across the pond. Now, twelve years after their initial debut, the Leykinds prepare to introduce their critically-acclaimed mascara brand in the U.S.

What makes this product line so appealing is that it has a star-studded editorial and creative backing. Celebrity makeup artist Liz Pugh, who's worked with It Girls Alexa Chung and Diane Kruger, swears by the "Eyeko Mascara wardrobe." It's essentially been dubbed the "perfect mascara" which is unheard of.

Now the question remains- which local stores will offer the supposed miracle product? As of Wednesday evening, the only regional location that has confirmed it will offer it starting Thursday is the King of Prussia Sephora store. Shipments for the Chestnut Street and Willow Grove locations are still pending.

Can't wait? Pick it up online.

Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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