Wednesday, February 10, 2016

H&M confirms collaboration with Maison Martin Margiela

The rumors are true: Swedish retailer H&M is indeed collaborating with Maison Martin Margiela.

H&M confirms collaboration with Maison Martin Margiela


The rumors are true: Swedish retailer H&M is collaborating with Maison Martin Margiela.

The mass retailer issued a statement Tuesday morning confirming the one-off collection, which will include clothing and accessories for men and women, said to be available across 230 stores worldwide and online on November 15.

The French fashion house stated in the release, "The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further." Maison Martin Margiela was founded by Belgian designer Martin Margiela, best known as one of the original members of the "Antwerp Six." The Paris-based fashion house promises an interesting line come autumn, claiming that it will "surprise all."

H&M creative advisor Margareta van den Bosch added, "Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," reiterating that the collaboration will be "radical" and "memorable."

In the past two years, H&M has worked with top-notch designers like Versace and Alber Elbaz of Lanvin. Take a look at the promotional video below.
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