There’s a basic rule in basketball that you defend the baseline, the area closest to the hoop, because it’s an easy path to a score.
Mitt Romney is driving baseline with a new video ad on his claim that President Obama wants to “gut” work rules for welfare recipients, a claim universally labeled false by a variety of fact-checking news organizations and non-partisan watchdog groups.
Romney first jumped on the issue last month with a broadcast ad but now restricts the complaint to references in front of friendly GOP audiences and with this new online video, "Only in America," aimed squarely at his base.
It’s a smart tactic to fire up conservative, anti-welfare followers. The video is a touching story of a former welfare recipient who made good, presumably because of welfare-work rules. You can watch it here.