Lots of studies flood my email inbox, and it's difficult to sort them all out. But I thought this one was interesting.
Losing weight aside, one of the big items for improvement in 2010 is getting greener, according to a study by Tiller, LLC, which touts itself as one of the nation's leading consultancies on the design and implementation of advocacy marketing programs. (Ok, so maybe they're trolling for business with this survey, but anyway......)
A poll of 1,000 adults conducted on the Internet between Nov. 27 and Dec. 2 found that more than half expected to make a green New Year's resolution this year. Given a list of environmentally responsible lifestyle changes -- so, okay, they were prompted -- 85 percent said it was at least somewhat likely they would reduce household energy consumption in 2010. (If any of those are in the PECO territory, they'd better get on the stick. Rate caps are coming off at the beginning of 2011, and prices are expected to balloon.)
As for recycling, 84 percent said they'd increase their efforts. (If any of those are in Philadelphia, they can benefit personally from the effort. A new incentive-based recycling program -- offering coupons for community-wide recycling increases -- is going into effect in North Philadelphia in February, with other sections to follow monthly.)