PhillyTablet Inquirer Daily News
philly.com
email
font size
comments
0
options
 
Wednesday, August 12, 2009

I wrote in Monday’s GreenSpace column about toilet paper and other household paper products, and how Greenpeace has buried the hatchet after a five-year battle with tissue giant Kimberly-Clark.

Greenpeace mainly objected to K-C’s use of virgin wood pulp — especial from Canada’s Boreal Forest, ancient woodlands that are home to caribou and billions of nesting songbirds. But K-C and other major paper products manufacturers say that Americans demand softness in their paper products (unlike Europeans, which demand toughness). And, they say, virgin pulp is the only way to get it.

Greenpeace and K-C reached a detente after the company agreed to several measures: It promised that by the end of 2011, its North American fiber would contain at least 40 percent content that was either recycled paper or pulp from trees that had been certified by the Forest Stewardship Council as sustainably logged. Within that, it promised that after 2011, the company would use no pulp from the Boreal that had not been certified by the council.

It didn’t take long for the skeptics to start up, claiming, basically, “Big whoop.” They felt there was no reason at all to use virgin pulp, certified or not. Ever.

Rolf Skar, Greenpeace’s senior forest campaigner, called the other day from the UN climate negotiations in Germany to defend Greenpeace’s endorsement and put it into context.

He said it wasn’t fair to compare K-C, the largest tissue products manufacturer on earth, with smaller companies. “I hope those companies grow into huge global companies,” but the fact is that, for the moment, they’re not. So they’re a whole lot more nimble.

K-C, on the other hand, simply can’t shift overnight. “In order for them to feed a gigantic mill that makes Kleenex, they need to have a dependable supply,” Sklar said. “We know it’s out there. But there’s a difference between being out there and making sure it ends up at a manufacturing facility in usable quantities. So there’s a gap here.”

What’s important, he said, is that K-C made a commitment that is “unprecedented” in the global paper market. He said it amounted to “a global policy that takes off the table a lot of the last, best forests left on the planet.”

He also felt it was important that K-C was setting an example for other companies. “Once they start distinguishing themselves by using recycled content .. by developing new markets for FSC pulp, then what’s  next? Proctor Gamble and Union Pacific? It’s their move next,” he said.

Meanwhile, Greenpeace plans to update its tissue-buying guide as companies and the industry changes. For now, K-C products are still in the “to be avoided” column.
 

Posted by Sandy Bauers @ 2:02 PM  Permalink | Post a comment
Comments   


0 comments
About Sandy Bauers
Sandy Bauers is the environment reporter for the Philadelphia Inquirer, where she has worked for more than 20 years as a reporter and editor. She lives in northern Chester County with her husband, two cats, a large vegetable garden and a flock of pet chickens.

GreenSpace - her column about how to reduce your carbon footprint in everyday life - appears every other Monday in Health & Science.

Follow on Twitter

Blog Roll
 
Facts of the Day Former DEP secretary John Hanger
 
WolfeNotes NJ environmental policy expert Bill Wolfe
 
PennFuture Pennsylvania environmental advocacy
 
A Rube With a View NJ wildlife and conservation expert Larry Niles
 
View From the Cape What’s happening birdwise at Cape May
 
Beverly Milestone Maisey Environmental issues and Transition Cheltenham
 
My Plastic-Free Life California’s Beth Terry goes without
 
GreenFaith Interfaith Partners for the Environment
 
LA Times Greenspace blog
 
B’More Green Baltimore Sun’s environmental blog
 
Blue Marble Mother Jones' enviro blog
Websites
 
All about Philly recycling
 
RecycleNOW Philadelphia
 
Next Great City Philly urban sustainability
 
Mayor’s Office of Sustainability
 
Transition Town Media
 
Transition Cheltenham
 
Wissahickon Growing Greener
 
Sustainable Delaware County
 
One If By Land Bucks County Citizen journalism on the environment.
 
PhillyCompost
 
Regional air quality partnership
 
Philadelphia Air Management Services
 
Clean Air Council in Philadelphia
 
Clean Water Action in PA
 
Sierra Club, NJ Chapter
 
Sierra Club, Pennsylvania Chapter
 
Energy Coordinating Agency
 
Delaware Valley Regional Planning Commission
 
Delaware River Basin Commission
 
Academy of Natural Sciences’ Center for Environmental Policy
 
Citizens for Pennsylvania’s Future
 
Pennsylvania Environmental Council
 
PennEnvironment
 
Delaware Riverkeeper Network
 
Philly Rivercast A daily forecast of water quality in the Schuylkill River
 
Environment New Jersey
 
New Jersey Environmental Federation
 
NJ PIRG
 
NJ’s American Littoral Society
 
NJ’s Clean Ocean Action
 
The Nature Conservancy, Pennsylvania Chapter
 
NJ Pinelands Commission
 
Pinelands Preservation Alliance
 
New Jersey Audubon Society
 
Bucks County Audubon Society
 
Valley Forge Audubon Society
 
Wyncote Audubon Society
 
Delaware Valley Ornithological Club
 
Pennsylvania Center for Environmental Education
 
Philly’s Women’s Health and Environmental Network
 
Dumpster Divers of Philadelphia
 
Environmental news and commentary from grist.org
 
National Geogoraphic’s Green Guide
 
Treehugger green living site
 
The Daily Green
 
Green Living from the Natural Resources Defense Countil