Thursday, November 26, 2015

YouTube Jumps Into Music Streaming

The super popular source for music videos YouTube is readying an on-demand streaming music service.

YouTube Jumps Into Music Streaming


Is there room for another brand in streaming music services? When it’s YouTube, smart minds are thinking “yes,” which is why the leader  in on-demand  music video is poised to take on the likes of Spotify, Rhapsody, Rdio,  MOG, Sony’s Music Unlimited  and the rest.

Already luring more music lovin’ teens and young adults than radio, YouTube is set to launch a subscription music service as soon as December, according to “informed sources” cited by the L.A.  Times. If so, it will likely be announced at the first YouTube Music Awards, to be streamed Nov. 3 with appearances by Lady Gaga, Eminem, M.I.A. and the hot crossover EDM artist Avicii.

Getting into the game – matching the “fifteen million track” offerings of established rivals  – would seemingly be daunting. But the YouTube service will be able to tap into and integrate the already up and running Google Play Music All Access Service (YouTube is also a Google property) and up the ante with a  super search engine and video music options that rivals can’t match.

Pricing is also key – Rhapsody and the just launching Pure Connect services start at just $5 a month. Most others want $10 to $15 a month, the latter price adding  download/store capability. But Xbox Music is currently out there with an absolutely free  on-demand offering for computer users (not tablets, not mobile phones), good for at least six months, to build awareness and market share.  Gizmo Guy has yet to hear more than one commercial interruption within the playback of an entire album.

The music trade magazine Billboard reports the YouTube music service will offer a free, advertiser-supported version, perhaps even with download/store capability, plus a commercial-free pay option.    

Inquirer Columnist
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog
Jonathan Takiff covers all manner of high tech gadgets – and the entertaining stuff you play on them.. Reach Jonathan at

Jonathan Takiff Inquirer Columnist
Also on
letter icon Newsletter