Didja get the tweet? Comcast and Twitter have come up with a cool, collaborative technology to drive potential viewers to shows with the blast of a tweet and push of a button. Starting, of course, with programs on Comcast-owned NBCUniversal channels including NBC, USA Network, Syfy, Bravo, Oxygen, E!, Esquire Network, The Golf Channel, CNBC and MSNBC.
Twitter – soon to go public with a stock offering – has long claimed influence in building TV viewership, by promoting real time conversations tied to specific shows.
Now starting next month with shows like “The Voice,” “The Blacklist,” “Michael J Fox Show,” “Today Show,” “Psych” and “Suits,” a Comcast-engineered feature called “See It” will lead the horses right to the water – allowing Comcast Xfinity TV customers to instantly access shows touted in a tweet from the program provider.
Here’s how it works. Tapping the embedded “See It” button in the blasted message brings up a menu of options , including tune to live TV, start a show On Demand on your set-top box, tune to a show online or on your mobile device, set a DVR or set a reminder. There’s also an option to instantly buy theater tickets through Fandango, another NBCUniversal venture.