With a lot of hooplah, the home video release of "The Hunger Games" pulled out passionate purchasers this weekend. And an upcoming theater promotion for the long overdue "Indiana Jones" Blu-ray box set is likely to create a buzz. Still, the future forecasts for home video movie viewing are sending major players like Redbox and DTS scrambling for higher ground.
Diehard devotees were out in droves for the DVD and Blu-ray releases of "The Hunger Games" on Saturday night at midnight. A number of party-throwing retailers reporting complete sellouts of inventory, said www.comicbook.com. But when Gizmo Guy checked the inventory at my South Philly Target store last night, the shelves were freshly restocked, including for the Target-exclusive 3 disc Blu-ray/DVD/Ultra-Violet copy Collectors Edition (about $25) with extra-extras about the making of the super-popular film and book series.
Lucas Films and Paramount are hoping to stir up similar excitement for the overdue high def boxing (and Sept. 18 home release) of "Indiana Jones-The Complete Adventures Blu ray." Three days earlier, AMC theaters will run an "Indiana Jones" marathon on 69 screens across the country. Locally, you can dress the part and hop the globe with the world's most adventurous archeologist in all-day affairs (starting at 10:30 a.m.) at AMC Cherry Hill 24, Neshaminy 24 and Plymouth Meeting 24. The $25 admission includes some commemorative items and a $5 kick back to your AMC Stubs account.
The drum beats of Hollywood studios are clearly designed to drown out the reports that hard goods video sales are off - DVD down, Blu-ray up but not enough - while instant streaming video rentals are way up. In separate investor calls last week, both video disc renter Redbox and multi-channel sound tech company DTS shared future strategies for growth and survival in a smaller (or non-) hardgoods world.