Philadelphia Eagles players will be literally flying off game tickets this season, via a just-announced augmented reality option on the Eagles Mobile app.
Developed by Aurasma, the "virtual browser" innovator also behind the Philadelphia Inquirer's AR-enhanced Barnes Museum special section, the Eagles rendering should be super easy to activate and enjoy.
Fans need only to call up the Eagles Mobile app on a smartphone, click on "fan zone" and then "augmented reality." Now point the smartphone camera at the face of your Eagles game ticket. That will trigger a series of videos - game highlights and analysis, previews plus messages to fans from Eagles players.
Two taps on the screen will enlarge the videos. Or you can swipe the screen to move from one ticket's videos to another's. Content will be updated as the season progresses.