There's good news and bad news from Verizon today, regarding its' FiOS internet service. That blazing new 300 Mbps download service the Big V announced a couple weeks ago will cost significantly less than we expected. At the other end of the service spectrum, the majority of FiOS customers who opt for the "good enough" 15 Mbps down/5 Mbps upload service will see their monthly bill rise $10 to $15 at the end of the current contract.
Newly branded as "FiOS Quantum," the 300 Mbps down/65 Mbps up service has just been priced at $204.99 a month with a two year contract ($209.99 without.) That's a mere $5 more than Verizon used to demand for its (then) top 150/65 Mbps service. The latter has now been re-priced to a relatively bargain (compared to Comcast) $94.99 with a two-year commitment, $99.99 without.
Ah, but the Verizon FiOS 15/5 service that was $54.99 will now cost $64.99 with a two-year agreement, $69.99 without. I can see the fine hand of marketing geniuses behind this move. When Joe Consumer starts to compare prices, the next bump up to FiOS' far faster (and better for multiple users) 50/25 Mbps service willl now seems like a better deal - costing a mere $10 more at $74.99 with agreement, $79.99 without.
So in the end, the company earns an extra $20 per month, per upgrading customer. Give that strategerizer a raise, will 'ya George?