Wednesday, December 17, 2014

You Must Remember This:"Casablanca" Plays Free on Facebook

You played it in the movie theaters, Warner Bros. You've played it on a new three-disc Blu-ray and DVD set. Now you're playing "Casablanca" agaub (and its hit song "As Time Goes By") for free on Facebook, Wednesday night.

You Must Remember This:"Casablanca" Plays Free on Facebook

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You played it in the movie theaters, Warner Bros. You've played it on a new three-disc Blu-ray and DVD set. Now you're playing "Casablanca" again (and its hit song "As Time Goes By") for free on Facebook, Wednesday night.

The ploy is to promote both the $70 box set  and the inclusion of "Casablanca" in a new "Inside the Script" series of eBooks available at the Apple iBookstore, on Amazon's Kindle and the Barnes & Noble Nook. The series features full shooting scripts plus lots of supplemental materials and also zeros-in on Alfred Hitchcock's "North By Northwest,"  "Ben Hur" and "An American in Paris."

The Wednesday site screening of the Bogart/Bergman gem starts at 7 p.m. (east coast and west coast times.) WB has been testing Facebook as a film rental and purchase platform for about a year.

Jonathan Takiff Daily News Columnist
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About this blog
Jonathan Takiff covers all manner of high tech gadgets – and the entertaining stuff you play on them – for the Philadelphia Daily News, philly.com and the McClatchy Tribune News Service. Reach Jonathan at takiffj@phillynews.com.

Jonathan Takiff Daily News Columnist
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