How do we know that Earth Day must be right around the corner (Sunday)? Environmental groups focused on the (fraught with eco-peril) electronics industry have been laying on the good and bad tidings.
Cloudy Forecast: Amazon, Apple and Microsoft all got slammed by Greenpeace International yesterday in a report on cloud energy practices. While Google, Yahoo and Facebook are
"taking steps to power their clouds with clean energy," those other "highly innovative and profitable companies are building data centers powered by coal and acting like their customers won't know and won't care," said Gary Cook, Greenpeace senior policy analyst. Some data centers "use as much electricity as 250 European homes."
We Done Good: Patting itself on the back - and maybe hoping to stave off more unwieldy state laws mandating recycling - the Consumer Electronics Association reported this week that 460 million pounds of consumer electronics had been responsibly recycled by its' members and "third party" companies in the last year. That's a 53 percent increase over the prior year. By 2016, CEA's eCycling Leadership Initiative hopes to up the annual ante to one billion pounds of electronics, equivalent to an entire 71,000 seat NFL stadium and making room for more good gear to invade our homes. "The average U.S. household owns 25 different CE products," said Walter Alcorn, CEA's v.p. of environnmental affairs. "We want to make recycling just as easy as purchasing electronics," And to that end hopes you'll check out the recycling options nearest you by visiting greenergadgets.org
Slamming Walmart: Walmart's newly released 2012 Global Responsibility Reports touts waste reduction as its #1 achievment in 2011. But the Texas Campaign for the Environment says the retail giant is doing zilch to collect used electronics at its stores, unlike prime CE competitor Best Buy. The latter started a pilot recycling program in 2008 and now takes back stuff at stores nationwide.(Staples locations also proved prominent in my search at greenergadets.org. ) For Earth Day, Texas Campaign executive director Robin Schneider urges concerned citizens to post a message on Walmart's "What's on Your Mind" Facebook page "calling on the company to take back e-waste for recycling . . . and to support federal legislation to stop e-waste from being dumped on developing countries."