Salsa is overtaking ketchup in the United States

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By 2017, Hispanic foods will be an $11 billion market.

According to the AP, salsa is now overtaking ketchup as the most popular condiment in the USA.

The shift has been caused by a number of factors, including growth in Hispanic immigrant and minority populations and the corresponding impact on our “collective menu”.

From the AP:

Which food are you most likely to put salsa on?

  • 6 (3.8%)
  • 17 (10.9%)
  • 3 (1.9%)
  • 129 (82.7%)
  • 1 (0.6%)
  • 156

These days, tortillas outsell burger and hot dog buns; sales of tortilla chips trump potato chips; and tacos and burritos have become so ubiquitously "American," most people don't even consider them ethnic.

Hispanic food and beverages were an $8 billion market last year.

Do you prefer salsa over ketchup?

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