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Geno's Steaks is hiding golden tickets in its sandwiches

The winners, plus their guests, will get what he calls the ultimate Philadelphia experience: a behind-the-scenes tour of Geno’s Steaks with Geno himself, lunch and an afternoon Phillies game against the New York Mets

Geno Vento is going all Willy Wonka on us.

His South Philly cheesesteak stand, Geno's Steaks, has launched a Golden Ticket contest.

Five golden tickets will be hidden randomly in the wrapping of Geno's cheesesteaks. The winners, plus their guests, will get what he calls the ultimate Philadelphia experience: a behind-the-scenes tour of Geno's Steaks with Geno himself, lunch and an afternoon Phillies game against the New York Mets on Sunday, Aug. 10.

The tickets will provide instructions on how to claim the prize.

All tickets must be claimed by Aug. 1, and all winners must be available on Aug. 10.