Ah, the supersizing of America continues.
On 7/11, 7-Eleven stores give away their icy-cold Slurpees.
In previous years, they gave away 7.11-ounce drinks.
This year, the giveaways (from 11 a.m. to 7 p.m.) are bigger.
They're the usual 12-ounce smalls.
Why supersize them?
“Moms asked us for cups with lids,” Laura Gordon, vice president of marketing and brand innovation for 7-Eleven, told USA Today. The special 7.11-ounce cups don’t have lids, but the 12-ouncers do, of course. “That means less mess in the car.”
Time mag reports that 7-Eleven expects to give away roughly 7 million Slurpees on July 11, 2013, up from around 4.5 million free Slurpees in 2011.