Tuesday, July 28, 2015

3-D: Gimmick or artistic breakthrough?

From Hollywood Boulevard to Madison Avenue, Wall Street to Main Street, the question du jour is "To 3-D or not 3-D?" And from James Cameron to John Lassiter, the biggest names in movies are making them in the new 3-D process, better aligned and synchronized than the cumbersome 1950s gimmick that brought us 'Bwana Devil' and 'House of Wax.' I myself am a 3-D skeptic. There have been moments in 'Bolt' and 'Journey to the Center of the Earth' that I thought 'oooh, cool,' but the illusion of depth was not sustained through the whole films. When I reported this piece, I was surprised at the enthusiasm from a lot of people I respect. You can test-drive the new 3-D by picking up a pair of polarized lenses free from CVS, K-Mart or Target and watching the 'Monsters vs. Aliens' ads during the second quarter of the Super Bowl. Your thoughts on the new, improved 3-D? Gimmick or artistic breakthrough? Were you sold by those Super Bowl spots? Are you willing to pay a premium of $3 on top of the price of a movie ticket to see a movie in 3-D?

3-D: Gimmick or artistic breakthrough?

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Old 3-D glasses were nerdy; the new specs are Tina Fey hip.
Old 3-D glasses were nerdy; the new specs are Tina Fey hip.

From Hollywood Boulevard to Madison Avenue, Wall Street to Main Street, the question du jour is "To 3-D or not 3-D?"

And from James Cameron to John Lassiter, the biggest names in movies are making them in the new 3-D process, better aligned and synchronized than the cumbersome 1950s gimmick that brought us 'Bwana Devil' and 'House of Wax.'

I myself am a 3-D skeptic. There have been moments in 'Bolt' and 'Journey to the Center of the Earth' that I thought 'oooh, cool,' but the illusion of depth was not sustained through the whole films. When I reported this piece, I was surprised at the enthusiasm from a lot of people I respect.

You can test-drive the new 3-D by picking up a pair of polarized lenses free from CVS, K-Mart or Target and watching the 'Monsters vs. Aliens' ads during the second quarter of the Super Bowl.

Your thoughts on the new, improved 3-D? Gimmick or artistic breakthrough? Were you sold by those Super Bowl spots? Are you willing to pay a premium of $3 on top of the price of a movie ticket to see a movie in 3-D?

Film Critic
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Carrie Rickey Film Critic
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