Tuesday, April 28, 2015

Lidge merchandise sales closing strong

The Phillies have returned to the playoffs, but the flow of tickets and merchandise have a bit different feel to them this year.

Lidge merchandise sales closing strong

It’s obvious by the quantity and price of tickets still available for Wednesday’s game compared to last year’s Game 1 that Phillies fans have an expectation this year that they didn’t last year.

As of around 5 p.m., around 850 tickets remained for Game 1, which gets under way at 3 on Wednesday. And tickets in general for home Phillies NLDS games were selling for an average of $153, a StubHub spokesman said, as compared to $270 for last year’s home games vs. the Rockies.

Making the playoffs for a second straight year, Sean Pate said during a phone conversation earlier this evening, “has changed not necessarily the demand but the average sell price for a lot of these tickets. People are still buying them in mass numbers, but the fact they’re not spending quite as much as they were last year because they’re looking” for a run that takes them into the next round or the World Series. “There are quite a few tickets for sale under $100.”

Prices figure to drop once the clock heads past noon, as agencies and sites try to unload their inventory and some ticketholders decide not to leave work early for a mid-afternoon game.

This return trip back to the playoff also has had an impact on merchandise sales, said Modell’s marketing manager Derrick Morgan earlier today. He said that while traffic and the sales of postseason apparel “have been pretty much on par” with last year’s, the stuff leaving the stores has had a different look to it.

“Brad Lidge has picked up big time, especially considering what he’s done this year,” said Morgan, noting that the Phillies closer got an extra bounce today by being named the National League Comeback Player of the Year. “We’ve definitely seen an increase in demand for anything that has Lidge’s name or number on it. Even some of the secondary players have really picked up, guys like Jayson Werth is probably a good example of that, where you get people who already have the typical [Jimmy] Rollins, [Ryan] Howard, [Chase] T-shirts and they kind of want something that stands out a little bit more. So they look out for the secondary players, guys like Werth and Pedro Feliz and Lidge have [all] picked up.”

About this blog
Paul Vigna still has the seat he wrestled out of the concrete at Connie Mack Stadium parked in the finished basement, a 1980 Phillies championship mirror hanging above it. Now, why he’s kept an autograph of former Flyer Bruce Gamble on a sheet of Hockey Hall of Fame paper is another story. A native of Philly who grew up in Lansdale, he’s an assistant sports editor at the Daily News in charge of special projects who has written two columns related to sports and consumers: View From the Seats and Savvy Consumer.

ABOUT THIS BLOG:
Athletic contests were, for a long time, simply fun and games. Nowadays they’re just a small part of a sports entertainment industry that puts billions of dollars into play and a number of issues into motion. Moneyball indeed. You might be closer to the action than ever before, but that privilege comes at a price - and often it’s beyond what you can afford.

With that as the backdrop we’ll use this blog to dig out stories and swap advice about how the fan experience is changing and what it’s costing you now and in the future. Some of it will educate, some will let you vent. And in a sports panel format, it should allow for a consensus of opinion that can carry some weight.

Reach Paul at vignap@phillynews.com.

Paul Vigna
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