OK, hockey fans. The TV ratings are in on the playoffs. You want the good news or the bad news first?
Good news? You got it. The initial playoff rounds did boffo business. In part that’s because NBC Sports for the first time telecast all 80 games nationally, utilizing its platforms CNBC, the NHL Network, CNBC, the NBC Sports Network and on weekends, NBC itself.
The conference quarterfinals and semifinals set all-time ratings records. Through the first three rounds, this was the most watched hockey post-season in 15 years.
Then came the bad news. I mean the Stanley Cup Finals, which the Los Angeles Kings won in six over the New Jersey Devils. The games did pretty well in Los Angeles, the nation’s second largest TV market. Elsewhere? Ehhh.
The series averaged 3.01 million viewers, down an icy 34% from last year’s finals making it the least watched Stanley Cup showdown since the Anaheim Ducks faced off against the Ottawa Senators in 2007.
Hollywood hockey, folks. You can’t beat it with a stick.