NBC rolled out a new dating game last night, Ready for Love, with a special two-hour debut. Apparently Ready for Love wasn’t ready for prime time. It drew only 3.8 million viewers, a cataclysmically steep drop off from its lead-in, The Voice, which was watched by 13 million.
Hear that thud? That’s the sound of more than 70% of your audience tuning out. Ouch!
What turned people off? Well, it could be the fact that it was promoted as an Eva Longoria project. She showed up for about 30 seconds then turned things over to reality show mannequins Bill and Giuliana Rancic. Boom, goes the remote!
It could be that the time slot is jinxed ever since Smash held it. Or it could be the show itself. Here’s a taste, as the girls trying to win over Tim Lopez of the one-hit pop group Plain White T’s, get coached on how to approach that all-important first date.