Hulu content chief Craig Erwich made the announcement Saturday during its day at the Television Critics Association's winter meetings in Pasadena, Calif., where he also said the service had secured exclusive streaming rights to reruns of ABC's Black-ish.
It's not as if The Golden Girls, which ran on NBC from 1985-92, isn't still available: Reruns can be seen on cable's TV Land and Hallmark.
But the entire series has never been available on demand before, said Erwich when I asked why he'd wanted to add the show about four older women living together in Florida to Hulu.
"We really take a point of pride in having some of the most iconic shows on television. We have Seinfeld, we have Frasier. This is a crown jewel that you covet," he said.
"It's a timeless show. One of the things we know about it...is that it still appeals to people of all ages. So this is not a nostalgia play," Erwich said.
"I actually think there's a wish fulfillment to it with young audiences [in] the irreverence and the wisdom and the camaraderie" of the characters, he said.
[Corrected to say the show originally aired on NBC.]