Tuesday, July 28, 2015

Conservatives vs liberals: Their favorite TV shows

A marketing survey shows that politics is personal

Conservatives vs liberals: Their favorite TV shows

´Days of Our Lives´: A conservative´s soap
'Days of Our Lives': A conservative's soap


Looked at one way, you could say that for the past 50 years the race for President of these United States has been a TV show, a long grueling version of Survivor at the end of which the tribe speaks.

If it’s not a reality competition, tell me why the Obama and Romney camps are expected to spend over $1 billion on TV ads this year.

Of course, the trick of ad buying is making sure your spots are reaching their intended audience. A fascinating new marketing survey from Experian Simmons may help the political parties allocate their massive war chests more effectively.

It lists the favorite shows of people as determined by their political beliefs. And the results are a wild mix of predictable and totally random.

The most liberal so-called “Super Democrats” have this top five (in order): The Daily Show with Jon Stewart; The Colbert Report; 30 Rock; Shameless on Showtime and Modern Family. Also in heavy rotation: Parenthood, Glee and Hockey Central(?) on Versus.

The “Ultra Conservatives” fav five: College Football on ESPN; Antiques Roadshow; Today with Kathie Lee and Hoda; College Football on ESPN2 and Dancing with the Stars. Other hits: Undercover Boss; House Hunters and Days of Our Lives.

The more uncommitted members of each party have just plain weird TV tastes “Mild Republicans” like Rules of Engagement above all. So that’s who’s watching that dreck! And they put TOSH.O in their must-see group.

“On the Fence Liberals” go for The Graham Norton Show on BBC America in a big way, followed by Aqua Teen Hunger Force on Adult Swim. They also are fans of TOSH.O.

Then there’s a group designated as “Green Traditionalists” ¬ conservative on social issues, radical on environmental causes. Their Top 5: Lizard Lick Towing; Extreme Couponing, Four Weddings, Covert Affairs and Blue Bloods.

I should point out that this study was conducted before the start of Here Comes Honey Boo Boo so obviously the data is skewed. You can see the expanded results from Experian here.



Read more Dave on Demand or follow him on Twitter @DaveOnDemand_TV

Inquirer TV Critic
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