'Walking Dead' staggers to yet another record

Zombies rule. Again.

Sunday's Season 3 premiere of AMC's "The Walking Dead" walked all over the records for those feuding "Hatfields & McCoys" and the staggering living of "Jersey Shore" -- and outperformed a bunch of other cable and broadcast hits -- with 10.9 million viewers at 9 p.m. and a further 4.3 million for the reruns at 10 p.m. and midnight.

That's "the biggest telecast for any drama series in basic cable history among all viewers," according to AMC. The series, which last season broke the cable record for viewers 18-49,  apparently wasn't hurt by its ongoing dispute with the Dish satellite service, which no longer carries any of AMC's networks.

Or, for that matter, by its location on what's become one of the toughest nights on television.

Of particular interest to the network, which makes some of its money on ads: Some 7.3 million of the 10.9 million viewers at 9 were 18- to 49-year-olds, the people advertisers most often target. (After 50 or so, we're all the walking dead to Madison Avenue.)

Total viewer ratings were up 50 percent from last season's premiere and 52 percent in 18-49.