Brick and mortar retailers of electronics – Best Buy, Target and WalMart - will be more nimble and price aggressive this holiday gift season, in competing with on-line-only competitors.
To get away from its profitless status as the “showroom” for products which consumers then buy cheaper on the web, Best Buy plans to match prices consumers find on the internet, in select categories. At present, about 40 percent of BB store visitors actually leave with a purchase. “We have a tremendous opportunity to increase that close rate,” said company spokesman Matthew Furman.
For its part, WalMart is experimenting with same day delivery of products ordered on-line – a dream shared by Amazon. Haven’t seen the latter pull off the stunt, as yet, though a recent Amazon order placed on a Sunday night (10 p.m.) did show up early Monday morning!
This weekend, Target is holding its “biggest electronics event of the year” through its target.com website. Pre-pre-Black Friday specials available online through Saturday include a Samsung LCD 32- inch 720p TV marked down from $349 to $279, a Westinghouse 55-inch 1080p LCD cut to $599, a fully featured Panasonic 3D 60-inch P60UT50 discounted $500 to $1,299 and a rear projection Mitsubishi WD-92840 – a 3D TV with a colossal 92-inch picture – slashed from $6,999 down to $3,279.