Sunday, December 21, 2014

Foursquare delivers perks for Made In America fest

There's good reason or three to load Foursquare on your mobile phone, if you're heading off to the Budweiser Made in America festival on the Ben Franklin Parkway this weekend. Also reasons to be sitting by your computer, if not.

Foursquare delivers perks for Made In America fest

There’s a good reason or three to load Foursquare on your mobile phone, if you’re heading off to the Budweiser Made in America festival on the Ben Franklin Parkway this weekend.  Also reasons to be sitting by your computer, if not.

Loading the Foursquare app will earn special perks at the festival. On arrival, sign in to the app and (with its' location detection) you’ll then be able to unlock a special Made in America Foursquare badge to flash for special perks.

 Like what?

 The first 1,000 people to wave the badge at the 22nd Street main gate will earn express entry - through a separate chute, I’m guessing.

 Want to pick up a souvenir? Show the badge and get a 20 percent discount at every merchandise tent.

Enjoy electronic music, but maybe not all the physical activity of the dance floor? With the Foursquare badge, you’ll have exclusive access to the Budweiser Beach Deck, there to lounge and listen to the music of DJ Shadow (yeah!), Afrojack and the rest performing in the adjacent DJ Tent.

 It's Also A Streaming Free Festival: As first reported by Gizmo Guy way back in May, the Made in America festival also is going high tech and national with live streaming of the concert action. “Truth is, most every major festival these days offers that,” noted Live Nation’s Geoff Gordon.

You can watch main stage action on YouTube or just listen on Pandora – through both computer and mobile apps. And given there’ll be two stages running alternatively, you’ll hardly have a second between sets to grab a  snack or visit the bathroom.

 Saturday, the hits not to miss include the seque of Janelle Monae (4:15 to 5 p.m.) and  D’Angelo (5-5:45 p.m.) , then  the evening antics  of Skrillex  (mixing on the main Liberty stage, not in the dance tent!) at 8:30 p.m. followed immediately at 9:30 p.m. by Jay-Z with his entourage of Beyonce (and who knows who else) performing for the concert crowd, the streaming multitudes and the camera crews shooting a Ron Howard-directed documentary.

 Sunday, I’m most anxious to hear local wonders Santigold (2:45-3:30 p.m.) and Jill Scott (4:15-5 p.m.) , the return of Run-DMC (5:45-6:30 p.m.) and the back-to-back growl rock of X (8:15-9 p.m.) and their world touring concert mates Pearl Jam, closing the MIA fest from 9 to 11 p.m. 

Take a look at the performers, below:

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