Pay no attention, please, to all the fuss surrounding Sony's launch today of a new multimedia portable. We want all eyes forward for another momentous announcement from your friends in Cupertino.
Seriously, Apple, couldn't you have picked another day, ANY OTHER day, to spring the news you've finally got ringtone versions of the Beatles classics available for exclusive download to iPhones? Jeez, youve been selling the Fab Four's music in digital form on the iTunes store since late 2010. Was the editing down of "Yesterday" and "Hey Jude" really all that complicated and fraught with Apple vs. Apple debate? And just NOW resolved?
I've got to admit, I am feeling a little warm and fuzzy about the prospects of announcing my wife's incoming calls with "She Loves You." Or can see the dark humor in trumpeting my editors' phone communiques with "Eight Days A Week," "A Hard Day's Night" or "Help."
But I've gotta wonder if today's young (teens and twenties), most voracious onsumers of ringtones are really gonna give a good hoot. Many think of the Beatles (sadly) as elevator music.