Saturday, February 28, 2015

Watch the Roots' new video "Make My"

The Roots release a new vignette for "Make My," off their new album, "undun."

Watch the Roots' new video "Make My"

 

Hometown Heroes, The Roots, will drop their new album, "undun," on December 6. In the meantime, they're hooking up fans with vignettes that will flesh out the concept the album, about the rise and fall of a street hustler named Redford Stephens.

The "Make My" video, directed by Clifton Bell, is the first of four that seek to add visual flair to the story of "undun." Here's how okayplayer described the concept: 

undun is an existential re-telling of the short life of one Redford Stephens (1974-1999). Through the use of emotives and Redford's internal dialogues the album seeks to illustrate the intersection of free will and prescribed destiny as it plays out 'on the corner'. Utilizing a reverse narrative arc, the album begins as the listener finds Redford disoriented--postmortem--and attempting to make sense of his former life. As he moves through its pivotal moments he begins to deconstruct all that has led to his (and our own) coming undun.

The remaining three videos will be released every Tuesday at 12:06 p.m. running up to the record's release. So keep an eye out for more. 

Want more than this two-minute clip has to offer? Check the full version of "Make My," featuring BIG K.R.I.T. below

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Encompassing the sounds and beats of the city, we're here to turn you on to the local notables and under-the-radar artists, while showing you more of the bands and hot spots you already know and love.

Molly Eichel Daily News Staff Writer
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