On Friday, Jay Z premiered his short art film for Magna Carta track “Picasso Baby” on HBO–a piece that was created from video recordings of his six-hour performance at Pace Gallery in New York City.
"An invitation for the film shoot said the video would represent a 'cross section of the New York art and cultural world' and that the performance would be 'experimental and collaborative,' as well as a nod to rap’s 'history with endurance.'" – Consequence of Sound
The video is a whole 11-minutes long and features a lot of art celebrity appearances from the likes of Judd Apatow, Alan Cumming, Rosie Perez and Jemima Kirke. Jay interacted with his guests by inviting them to take center stage during the shoot. Famous performance artist, Marina Abramović was also invited to the event. Reports have pointed out that Mr. Carter was largely inspired by Abramovi’s 2010 MoMa exhibit, The Artist Is Present. Mark Romanek, who also did the video for “99 Problems”, directed this video.
Jay-Z made an appearance on Real Time with Bill Maher before premiering the “Picasso” video on HBO. During the interview, he spoke about how the art world and the rap world are very much the same.
“The truth is, as far as hip hop and the arts [go], we were like cousins. If you think about those days when Fab Five Freddy was with Madonna and [Jean-Michael] Basquiat and everything, we all went to those clubs. That’s when hip hop was more underground. The arts and hip hop really partied together. When arts started becoming part of the gallery, it was [then that] this separation [happened]. But, we pretty much came up together.”