Lately, the trend in the music world has been to announce your new album just weeks or days before its release date, and superstar producer/immortal Pharrell Williams is the latest to join in. His latest effort, G I R L, will hit the web March 3.
Williams made the announcement via a YouTube video and iTunes preview, which shows that his Despicable Me 2 hit track, “Happy,” will appear on the album. A good thing, considering that the single has already hit #1 on iTunes and is well on its way to doing the same on the Billboard digital charts. Unfortunately, though, no other songs are currently listed—though there will be 10 total.
Pharrell’s teaser trailer shows the producer working in the studio, having run, and—yes, you saw that right—shedding a righteous tear at his creation’s final form. Clearly, this is something to behold.
"When Columbia Records presented me with the opportunity to make an album, three things came to mind," read a statement from Pharrell. "One was the sense of overwhelming honor that I felt when I realized that they were interested in partnering with me on the album that I had always dreamt of making. Two, it would have to feel festive and urgent. And three, I instantly knew it would be called G I R L. I hope you like it."
Of course, if you can’t wait until March 3, there are other options. In fact, tonight, Pharrell will perform his “Happy” single at the BRIT Awards in London, so be on the lookout for a YouTube clip. In the mean time, you can check out the teaser below:
Can’t see the video? Click here.