It’s been over a year since M.I.A. graced America’s television screens for the 2012 Superbowl halftime show alongside Madonna and Nicki Minaj.
During Madonna’s performance of “Give Me All Your Luvin’ ” – a collaborative song with M.I.A. and Minaj – the Sri Lankan rapper didn’t leave her notorious badass attitude at the door. When the camera closed up to M.I.A. during the end of her part, the musician unapologetically flipped the middle finger as she mouthed “I don’t give a sh*t.”
Sure, Maya was totally uncomfortable in that scenario – an event like the Superbowl, performing a sugary-pop song like that, goes against everything she preaches in her music. But unfortunately she really pissed off not NBC, not the FCC, but the NFL. According to the Hollywood Reporter, in the original signed contract, M.I.A. agreed to uphold the wholesome values of the NFL brand, which includes not flipping the bird.
One month after the performance, the league initiated legal proceedings against the English-Sri Lankan rapper-singer. In a March 13, 2012, filing at the American Arbitration Association, obtained by The Hollywood Reporter, the league demanded $1.5 million from M.I.A. for allegedly breaching her performance contract and tarnishing its goodwill and reputation.