Director Ron Howard and his frequent producer partner Brian Grazer will be shooting a Made In America documentary when the Budweiser-sponsored music festival takes place on the Benjamin Franklin Parkway on Labor Day weekend, the New York Post reports.
Grazer told the Post that he is producing the film with hip-hop exec Steve Stoute and Jay-Z. "Ron is directing," Grazer said, confirming the alliance of the Brooklyn rapper and the former Opie from The Andy Griffith Show.. "It is going to be born through Jay-Z’s perspective . . . how he puts the event together. . . . I can’t even begin to explain how he is capable of remaining relevant. He is a phenom, like a musical Michael Jordan." Budweiser marketing VP Paul Chibe will share executive producer credit with Jay-Z, according to AdAge.
Made In America is expected to attract more than 40,000 music fans to the Parkway on Sept. 1 and 2, with Jay-Z headlining the first night and Pearl Jam the second, with Skrillex, Odd Future, Rick Ross, Jill Scott, Santigold, D'Angelo and X among the two and half dozen acts on the bill.
Below, Jay-Z's Budweiser commercial that ran during the Olympics.