Saturday, August 2, 2014
Inquirer Daily News

Is the Daft Punk hype already over?

The second week into Daft Punk's highly anticipated album release, sales drastically dropped - and I know why.

Is the Daft Punk hype already over?

Will "Random Access Memories" just be a memory?
Will "Random Access Memories" just be a memory?

The second week into Daft Punk's highly anticipated album release, Random Access Memories, sales drastically dropped – and I know why.

After months of lead up, all was joyous on May 17 when the fourth studio album hit No. 1 on the Billboard charts and sold almost 400,000 copies in the first week. Everyone on the planet was likely listening to this one album. After all, it had been eight years since they released an original studio production. It was a big moment.

The release date for RAM came and went. People talked about it, blogged about it and argued about its appeal until there were so many remixes and edits that I had to take step back from the Internet. It was Daft Punk overload.

According to Huffington Post, the album’s second week of sales dropped nearly 73 percent and only sold off about 93,000 copies. Just like the excitement and anticipation one feels when preparing for a trip to Disney World or the first day of school; the fervor starts to waiver after awhile, especially when it’s over.

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What keeps music fans' excitement fresh is when they have something to look forward to. Like say… a tour? All of the commercials, rumors, leaks and supposed performances that led up to RAM being one of the most over-hyped music occurrences of the year were all in anticipation of just this album.

But what Daft Punk fans really want, maybe more than anything, is to see the robots live on that famous pyramid stage. You would think, like most artists, that a tour would be in the works. But, it’s been noted on many websites that they won’t be doing that anytime soon. Hell, they didn't even show to up to their own album's world premiere.

Instead of planning a tour, the duo told BBC Radio 1 that they’re currently working on a remix album. "We're working on some mixes ourselves. So, yes, there will probably be Daft Punk mixes of Daft Punk. Usually, we never mix ourselves, that's something we feel we're interested in doing this time."

Daft Punk’s on-going anticipation started as a strategy to keep fans hanging. Now this tactic is starting lose its steam and people are fed up.

If the French-duo wants to ride out this new wave of popularity in a graceful manner, they had better get their shiny-helmet egos in check.

Gabrielle Bonghi Philly.com
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Gabrielle Bonghi Philly.com
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